Surviving the content apocalypse.
Facebook’s impending collapse.
Buffett’s $1 billion bet.
Those stories and more make up the week’s top marketing news. Check it out!
Tip of the week…
A number of voices have predicted the content apocalypse. If you create niche content, though, you don’t have to worry. Take Warby Parker, for example. They respond to customer questions with simple videos. The eyeglass company’s recipe guarantees that the customer will watch the video. On top of that, stats show recipients share it with 80 people.
Is Creating a Video for Just One Customer a Sound Content Strategy?—via Holtz Communication + Technology
Stat of the week…
The content apocalypse may be avoidable, but doom is in Facebook’s forecast. According to a study using disease models, Facebook will lose 80 percent of its peak user base between 2015 and 2017. The controversial models document how Facebook users will lose interest as their peers lose interest.
Facebook Is About to Lose 80% of Its Users—via Time
List of the week…
“All the words I use in my stories can be found in the dictionary – it’s just a matter of arranging them in the right sentences.” – W. Somerset Maugham
The British playwright’s quote tackles just how difficult creating great content is. That’s why the Content Marketing Institute provided four content best practices. It advises to prioritize quality and quantity in online content, grab attention with titles and retain it with visual breaks, create SEO success by focusing on the details and use conversion as the ultimate measure of content success.
4 Online Content Creation Best Practices for Success in 2014—via Content Marketing Institute
Stroke of Genius of the week…
Quicken Loans will award a perfect bracket for the upcoming NCAA Men’s Basketball Tournament with $1 billion. Berkshire Hathaway CEO Warren Buffett agreed to insure the unimaginable prize. It seems a safe bet with great ROI.
To win the jackpot, someone will need to overcome the 1 in 9.2 quintillion odds. At the same time, the outlandish prize created buzz in media outlets and online. Finally, a perfect bracket might not result in $1 billion. If someone enters the Final Four with their bracket in tact, Buffett could offer the participant a $10 million buyout, a win-win for everyone involved.
Buffett’s $1 Billion Basketball Bet Called Savvy Marketing Ploy—via The Los Angeles Times
And finally…
You’d pick up the pace during your morning jog if you had a horde of hungry zombies chasing you. And now, you can have just that. An app for Google Glass called The Race Yourself App motivates you with virtual running groups, zombies, personal best ghosts and more.
Google Glass: Race Yourself Fitness App—via Digital Buzz Blog
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